SUBJECT TITLE: CORPORATE REAL ESTATE AND ASSET MANAGEMENT (PS 4005)

SUBJECT DESCRIPTION

This subject introduces basic principles in corporate real estate and asset management. The focus is towards the strategic real estate management. Understanding this concept is essential to enhance the value and reduce the operational and investment risk of organization.

SYLLABUS CONTENT

1. Strategic Real Estate Management
   • The importance of strategic asset management.
   • Property as an investment asset.
   • Corporate real estate.
2. Formulation of Strategy – Adopting an Analytical Approach
   • A common framework of analysis.
   • Use of the framework.
3. Property Performance Evaluation
   • The role of property within business.
   • Performance evaluation.
   • Benchmarking.
   • Cost centre vs profit centre.
4. Understanding Property Characteristics: Information Requirements
   • Good record keeping.
   • Physical appraisal.
   • Financial appraisal.
   • Evaluation.
5. Understanding Property Users’ Characteristics
   • Property Issues.
   • Relationship management between stakeholders.
6. Organizational Objectives in Relation to Corporate Property
   • Organizational objective.
   • Strategy.
7. Understanding Property Market – An Institutional Approach
   • Institution.
   • Institution arrangement.
   • Market and operation of market.
   • Analysing institution when managing property.
8. An Institutional Approach in Understanding Property Markets – Legal and Financial Institutions
   • Legal institution.
   • Financial institution.
9. An institutional Approach in Understanding Property Markets – Administrative Institutions
   • Constitutional level.
   • Organizational level.
   • Operational level.
10. Formulating Strategies for Corporate Real Estate
    • Management strategy and application.
    • Role of property within organization.